KUTA, Bali (BPN) – Tourists from India is one of the most promising markets for Bali tourism, which by number, currently is the second among foreign tourist visiting Bali, after tourists from Australia.
In response to the promising Indian market, Bali Sales and Marketing Community (BASCOMM) held a workshop by presenting Indian market specialist Shyam Upadhyay who also Director of U&I Holidays India, and Puneet Malhotra as founder of Queen’s Bali Group, at the Puri Saron Hotel Seminyak, Wednesday (5/10/2023).
The workshop was attended by 250 people from various companies including hotels, villas, resorts, and activity and holiday package providers.
According to Putu Arisudhiana, Chairman of BASCOMM, as the Indian population increases, the number of Indian tourists coming to Bali also continues to increase from year to year, currently in second place beating Chinese tourists in third.
“Currently they (India) are the second largest market after Australia which is in first position, its growth is around 30-50 percent per year,” said Putu Arisudhiana.
But unfortunately this promising market has not been supported by direct flights from India to Bali.
So in terms of cost, compared to other destinations, flights to Bali will be more expensive than other destinations such as to Maldives.
Regarding Indian tourists’ interest in Bali, Arisudhiana said that many Indian tourists spend their time shopping around, enjoying spas, clubs or culinary tours.
Currently, many accommodation providers in Bali have begun to understand how to serve Indian guests. Starting from presenting one of the typical Indian menus to hiring an Indian chef.
Meanwhile, the favorite destinations for Indian tourists when visiting Bali are Kuta, Nusa Penida and Ubud. Indian tourists who come to Bali are usually for holidays, honeymoons, weddings and corporate incentives.
“Indian tourists consider Bali a beautiful place to get married. When they get married, they can rent all of the 400-500 rooms. With hotel types ranging from 4 to 5 stars and also villas,” he said.
Arisudhiana explained that BASCOMM, which currently has around 700-800 members, is committed to continuing to support Bali tourism by presenting various tourism workshops with specific market highlights such as the South East Asia countries, China, the Middle East and other markets that have the promising for Bali tourism.
