KUTA, Bali (BPN) – The Bali Sales and Marketing Community (BASCOMM) held a digital marketing workshop for the hospitality industry on Wednesday (October 4) at Discovery Kartika Plaza Hotel Bali.
The full day workshop was attended by more than 200 participants from various hospitality businesses, including hotels, resorts, villas, tour operators, and hospitality hotel management companies.
The workshop covered a range of topics, including the mindset and habit of a digital marketer, customer journey mapping, advanced social media marketing, and interactive discussion and workshop sessions
Putu Arisudhiana, Chairman of BASCOMM said that the workshop was designed to help hospitality businesses develop and implement effective digital marketing strategies to reach and engage their target audiences.
“We are excited to host this digital marketing workshop for the hospitality industry,” said Putu Arisudhiana.
“The hospitality industry is constantly evolving, and it is important for businesses to stay up-to-date on the latest digital marketing trends and technologies. This workshop will provide participants with the knowledge and skills they need to develop and implement successful digital marketing campaigns.”
The workshop was led by A Ricky Suroso, a High Energy Impact Motivational Trainer, Youtube Content Creator, Life Coach, and Growth Mindset Specialist from Givemore-NBO Indonesia-JM Akademi based in Jakarta, and the team of experienced digital marketing experts who shared their insights and best practices with participants.
The workshop also included interactive discussion and workshop sessions, where participants had the opportunity to learn from each other and share their own experiences.
Gufron, CHA, Director at Alpha Hotel Management (AHM) said that he found the digital marketing workshop to be very informative and helpful.
“I learned a lot about new digital marketing trends and technologies, and I gained valuable insights into how I can improve my hotel’s digital marketing strategy. I would highly recommend this workshop to any hospitality business that is looking to improve its online presence and reach more customers,” said Gufron, CHA who is also the advisor of BASCOMM.
This workshop is organized by BASCOMM and is supported by various partners such as D-EDGE Hospitality Solutions, SOJERN, Radiant1, Discovery Kartika Plaza Hotel Bali, and Sun Island Hotel & Spa Kuta.
BASCOMM aims to continue to support Bali tourism by presenting various sales and marketing workshops as it beneficial for industry players.
