JIMBARAN, Bali (BPN) – Bali’s leading destination for sunset views, exquisite dining experiences, handcrafted cocktails, and world-class entertainment, Rock Bar, unveils its reimagined visual identity, which captures the essence of the iconic venue. 

The new emblem reflects Rock Bar’s position as the ultimate sundowner hotspot in Bali, featuring a sophisticated, contemporary design that resonates with the evolving tastes of its audience.

“After 15 remarkable years as one of Bali’s most stunning bars, hosting visitors annually from all corners of the globe, Rock Bar is embracing a fresh visual identity that reflects both our loyal patrons and resonates with a new generation of guests,” shares Mario Belometti, General Manager of Rock Bar, Bali.

The new visual identity of Rock Bar incorporates warm tones in the rock, evoking the fiery energy of a sunset and complementing the gorgeous hues painting the sky, while the splash of blue represents the endless ocean surrounding Rock Bar, aligning the branding with the natural beauty that surrounds Rock Bar location. 

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“The transition from the previous logo was driven by a desire to resonate with the evolving preferences of our sophisticated and contemporary audience. Moreover, the font chosen for “Rock Bar” aims to reflect a sleeker, more modern aesthetic, further enhancing our brand’s image,” adds Mario. 

The unveiling of Rock Bar’s new visual identity signifies a new chapter in AYANA’s commitment to setting the global standard for entertainment destinations. 

Following Rock Bar’s success, its sister establishment, After Rock, a state-of-the-art nightclub, will be inaugurated in June 2024. 

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