Kemenparekraf Launches a Campaign to Promote Indonesian Coffee amid the Pandemic

JAKARTA (BPN) – Ministry of Tourism and Creative Economy (Kemenparekraf) together with the Ministry of Industry launch the #SatuDalamKopi campaign as a joint effort to promote Indonesian coffee as well as move the economy wheel of the national coffee industry players amid COVID-19 pandemic.

The national campaign involving almost 1.000 coffee industry players from the various regions in the country. It will last for seven days starting from 20 to 26 April 2020.

Tokopedia will facilitate them to sell their products online. Also, it will provide a special page for the #SatuDalamKopi campaign to accommodate all information that eases the users to obtain various products of local coffee. Coffee lovers can also participate to live up the #SatuDalamKopi campaign.

The Minister of Tourism and Creative Economy Wishnutama Kusubandio said, in the current situation, all parties are expected to be able to create an ecosystem that conducive for supporting the local industry so that local products may lead its market.

“We have to strengthen many aspects to be able to ensure that local products survive and compete in the current era, as well as to maintain Indonesia’s economic growth,” Wishnutama said, as quoted from the ministry’s release.

Data of the International Coffee Organization in 2017-2018 showed Indonesia is capable to produce 10 million sacks of coffee, making Indonesia among the top 4 coffee-producing countries out of 50 countries.

However, during the current COVID-19 pandemic, many coffee shops or cafes are visited by fewer people, and some even close. This affects the declining interest in buying coffee yields that are taking place.

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“The campaign of #SatuDalamKopi is expected to be able to help the local coffee industries to promote their products and maintain sales and price stability,” said Wishnutama.

While the Minister of Industry Agus Gumiwang Kartasasmita explained, it is very important for all the parties to unite the effort, whether the government, the industry players, the Indonesian technology companies, and the public.

There are currently 1.204 small and medium industries (IKM) of coffee businesses that process local coffee beans from the farmers in various regions in Indonesia.

“The campaign of #SatuDalamKopi is a real example of how we can collectively take part to encourage the promotion of local coffee products through a cafe, coffee shops, and public that in turn will give impact on the local coffee industries in the regions and the entire coffee chain so that the economic activity will continue to run amid the pandemic,” said Agus Gumiwang.

The CEO and Founder of Tokopedia, William Tanuwijaya, said, the collective initiative with the government and the local coffee industry players is in line with one of the top priorities of Tokopedia on the campaign #JagaEkonomiIndonesia.

It aims to push the rotation of the Indonesia economy wheel and ensure the availability of jobs is well maintained so that it enables the local businessmen to continue doing the business in Tokopedia.

“We are committed to making sure that the public is capable to fulfill their needs without having to go out of their house,” he said.


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