DENPASAR, Bali (BPN) – The rapid development of tourism in Bali has influencing many other sectors which one of them the potency of Micro, Small and Medium Enterprises (UMKM) products, which boost the economy in the country. In addition, the number of UMKM in Denpasar, Bali, by the end of 2017 reached 30,840 and still continues to grow.
UMKM products which are widely produced in Bali, including snacks, drinks, beauty products, spa products, Balinese sarong, handicrafts to weaving. All of these products are in demand not only in the national market but also in the global market.
The above was revealed at KOPIWRITING event held by JNE and Kompasiana, with the theme From Local to Global, in Denpasar, on Thursday.
According to the Head of Cargo Sales JNE Freight Reza Arfandy, the event is part of JNE’s support as an express and logistics courier service company that has been running its business for almost 28 years in Indonesia, to the development of UMKM in Bali in order to penetrate the global market.
“Bali has a lot of typical products produced by local SMEs, and it has the potential to go national and international, so that it will have a more positive impact on the economy,” he said.
In terms of capability, he continued, JNE also strives to continue to support, such as providing partnership opportunities for the community and the JLC (JNE Loyalty Card) program so that customers get benefits from each shipping activity.
“In addition, JNE also has the JNE International Service which is ready to support the marketing or sale of typical Balinese products overseas,” Reza said.
Meanwhile, A.A.A. Mas Utari Noviyanthi as the owner of Beehandycrafts Bali revealed that, the challenges faced by entrepreneurs are how to find a market for their products, and to make products that are preferred by the market.
“In addition, it is also important to maintain the production of the order we receive, both in terms of quality and quantity, maintaining the timeliness of delivery and innovation towards the products,” she explained.
Also attending the JNE Kopiwriting Ni Luh Ary Pertami Djelantik. Niluh established her shoe business with Niluh Djelantik label since 2008. Just in a year, her shoes can already be found in various European countries, Australia and New Zealand.
“Consistent in product quality, design innovation, and always working with love is a spirit that has always been applied by Niluh in making its products to date,” she explained.
Head of Industry Division of the Bali Provincial Trade and Industry Office I Gde Wayan Suamba, hoped that entrepreneurs in Bali able to produce products according to the market demand and sell well in both domestic and export.
“Of course these products must be in excellent quality, have competitive prices and on time delivery, in addition to excellent service,” he concluded.