SANUR, Bali (BPN) – Smirnoff, the world’s No.1 Vodka, in collaboration with Rumah Sanur and Malu Dong community, gathered thousands of university students to answer the well-known online challenge, TrashTag, and clean five beaches along the east coast of Bali.
In addition, starting from April, Smirnoff has replaced all of their plastic glasses to paper cups at clubs and bars in Bali.
Plastic waste has become a major problem in the world, contributing to climate change and destruction of natural resources. Globally, Indonesia is the second largest producer of plastic waste, releasing 3.2 million tons of plastic waste per day.
In line with the spirit of Smirnoff Enjoy Good Times, Smirnoff wants to restore the good times to earth by switching from plastic cups to paper cups at Bali’s biggest clubs and bars. Smirnoff invites consumers, tourists and party lovers to start the habit of not littering but to use fun and interactive garbage installations, which shows how managing waste is a fun activity.
“Bali takes great action to reduce the number of disposable plastics and is making concrete efforts to change people’s behavior to be more aware. Through the strength of Good Times, Smirnoff wants to move the people in Bali to be more inclusive and encourage for responsible drinking for also being part of being responsible for the environment. We make this movement to support those who actively take action. One small step but brings a big impact and we believe now is the time to start giving back to the earth,” Corporate Relations Director of Diageo Indonesia, Dendy A. Borman said.
Along Padanggalak beach, Matahari Terbit beach, Sanur beach, Sindhu beach and Karang beach, thousands of students spend two hours following the TrashTag challenge, inspiring people around the world to clean up a little rubbish wherever it is.
The event was also supported by music and performances by artists and bands who actively supported and advocated for the use of responsible plastic.
“Measuring and managing environmental impacts is also important for Smirnoff as a brand. Extraordinary purity with ten times filtered and three times distilled, is very dependent on water and other limited natural resources. We want to use these resources responsibly to preserve them for future generations. Therefore, we are committed to minimizing environmental impacts throughout our operational areas, and striving to expand environmental standards throughout our supply chain,” Dendy added.
Good times 4 the Earth creates immersive experiences and opportunities for the community to contribute to reducing disposable plastic waste. With a positive and impactful first step, Smirnoff will continue to develop this movement by providing more initiatives to educate, advocate and inspire people throughout Indonesia to develop into a sustainable country.