NEGARA, Bali (BPN) – The Sak is fulfilling the promises it made to Balinese women in Negara Regency, Bali. America’s original handcrafted crochet brand celebrated its milestone 30th anniversary this year with a limited edition “Philanthropic Capsule” collection in which 100 percent of sales are used to sponsor the healthcare and education of the Balinese female artisans who have been hand crocheting the brand’s handbags since day one.
As the next step in their commitment, The Sak visited a village in Negara on Tuesday and organized health care services to the female artisans. The Sak partnered with Bali Export Development Organization (BEDO) to work with local teams to distribute the funds.
According to The Sak Brand Group’s Co-Founder & CEO Mark Talucci, alongside nonprofits such as the John Fawcett Foundation and local medical organizations, The Sak spent a full day with over 100 artisans in Negara to provide medical checkup and counseling, including an overall physical checkup, early breast cancer detection, eye exams, blood testing and more.
“As I look back over the last three decades and where the world was when we started versus now, I recognize the importance of reframing the way The Sak functions as a global citizen,” Mark Talucci said.
The Sak also plans to expand its charitable initiatives to further support the Balinese community with activations that may include building local parks, establishing community gardens and setting up financial systems.
Mark explained that The Sak is fully committed to supporting their artisans for years to come, paying tribute to the label’s roots and the women behind the iconic handbags. The Bali Artisan Fund amplifies The Sak’s commitment to a business built on purposeful intent, with future initiatives being planned for increased sustainability and fair trade.
“Honoring and supporting the women of Bali who inspired me and my partners to create The Sak is the first chapter of our next thirty years, one which marks a commitment to sustainability, fair trade practices and an extension of our charitable efforts,” he said.
Meanwhile, Jeff Kristianto, BEDO Program Manager said that this giving back program is a true example of sustainable corporate social responsibility.
“The work The Sak is doing is in line with BEDO’s vision. As a nonprofit organization, our vision is to enable sustainable economic growth for Indonesia’s entrepreneurs with social and environmental responsibility in mind,” Jeff Kristianto said.
The Sak is the original globally-crafted, American brand inspired by the laid-back California lifestyle, offering the individually-minded woman high-quality leather and hand-crocheted everyday bags and accessories inspiring them to express their unique style, combining authentic craftsmanship, distinctive textures and unique details. The Sak is sold in over 10,000 retail locations worldwide.