KUTA, Bali (BPN) – Bali Hospitality Movement (BHM) held a social movement for hospitality workers in Bali, especially for bartenders affected by the COVID-19 pandemic. In collaboration with one of the world’s leading beverage brands, Campari Group, the social activity themed Shaken Not Broken, was held at Golden Tulip Jineng Resort, on Thursday.
Bali Hospitality Movement is an initiative and fundraising organized by several associations and actors in the hospitality industry, especially those engaged in the field of F&B and entertainment.
“For this charity event, we have launched special edition cocktails in collaboration with five of Bali’s best bartenders who created their unique cocktails based on the Campari portfolio. These are limited editions with only 100 bottles of 250 ml sold in nine days. All profits go to support bartenders who have lost their jobs and income due to the pandemic,” explained Olivia Said, Campari Group National Manager Indonesia.
A live fundraising event was also hosted by BHM featuring Campari Brand Ambassador Indonesia, Bayu Pandu Resi, who served 200 glasses of Campari cocktails costing IDR 50 thousand per glass. All profits were also donated to the Bali Hospitality Movement so they can continue the program to support Bali’s hoteliers during the pandemic.
Olivia explained that the next event of the Shaken Not Broken campaign will be continued by involving other parties, such as collaborating with foreign bartenders who live in Bali, and with other bartenders in Indonesia. The second and third phases are planned to be held in August and September.
The sixth BHM social event distributed 101 sembako (staple food packages) to bartenders in Bali.
Since it was first held on June 1, 2020, in total BHM has distributed 700 food packages to workers in the hospitality industry on the island.
