airasia Super App Expands Portfolio by Partnership with Archipelago International

JAKARTA (BPN) – Airasia Super App announced a direct partnership with Archipelago International, the largest hotel management group in Southeast Asia, through a Memorandum of Understanding (MOU) signing ceremony on 31 January 2023 at The Grove Suites, Jakarta.

This strategic partnership has expanded the airasia Super App portfolio with more than 40,000 rooms and residences in over 200 locations across Southeast Asia, the Caribbean, the Middle East, and Oceania.

Now, airasia Super App users can access a number of leading properties under Archipelago International, including ASTON, The Alana, Kamuela, Harper, Quest, NEO, fave and Powered by Archipelago.

The MoU signing was attended by the Head of Emerging Markets airasia Super App, Lim Ben-Jie, President & CEO of Archipelago International, John M Flood and Vice President of Commercial Archipelago International, Chris Legaspi.

This collaboration also stands as one of airasia Super App’s efforts to support the Ministry of Tourism and Creative Economy’s target of 7.4 million foreign tourist visits to Indonesia in 2023, especially since the reopening of Indonesia’s borders for international tourists from China in the post-pandemic.

Head of Emerging Markets airasia Super App, Lim Ben-Jie that they are gladly welcome the collaboration between airasia Super App and Archipelago International.

“By uniting both strong brand presence and extensive network, we believe this partnership will be a symbiosis of mutualism that benefits all stakeholders, as well as being our real contribution in supporting the growth of the Indonesian tourism industry,” he said.

“With the wide connectivity of AirAsia airlines and the robust ecosystem that we have, this partnership has reemphasized the strength of airasia Super App for hotel partners to optimize our database of up to 51 million passengers and daily active users who are looking for travel deals of up to 1.25 million. In addition, the airasia Super App has also been connected with more than 700 global airlines. This allows airasia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market,” he continued.

While President & CEO of Archipelago International, John M Flood said that the travel industry is steadily recovering after the pandemic and Archipelago is gearing up to welcome the greater influx of travelers this year as the confidence to travel grows. We are proud to be a partner of one of the aviation leaders in Asia connecting Archipelago hotels and airasia Super App users.

“This symbiotic partnership is greatly aligned with our goals this year of expanding our distribution and network capabilities and becoming the preferred hospitality company for guests. We, at Archipelago, are excited and ready to welcome travelers to our more than 40,000 rooms and residences in over 200 locations. Being the largest hotel management group in the Southeast Asian region, we also actively support the growth and promotion of the Indonesian tourism industry,” he said.

Head of Travel airasia Super App Indonesia, Hendry Prianto said, “As the travel business is the root of the airasia Super App, hence we will explore more hotel partnerships throughout Indonesia and other countries while presenting a variety of attractive programs for users. We also continuously focus on developing priority tourist destinations, starting from Bali Island through the campaign #AyokemBali to attract domestic and foreign tourists.”

Members will earn airasia points for all transactions on the airasia Super App. Use them like cash to redeem for flight ticket bookings (airasia flights), e-hailing transportation in Bali (airasia ride), online food delivery (airasia food), duty-free and lifestyle products (airasia shop), digital gifts (airasia gifts), and many more.