JIMBARAN, Bali (BPN) – AYANA Hospitality, a leading Indonesian hospitality company that owns and operates luxury hotels and residences under AYANA and Delonix brands in Jakarta, Bali, Labuan Bajo, and Karawang, has today announced its rebranding.
The company has undergone a brand refresh by changing its properties’ names and logo to unify the entire group’s brand identity, marking a new future direction for the company.
“AYANA Hospitality journey started in Bali with our five-star resort in Jimbaran. It further expanded with our hotel in Jakarta and the opening of our resort in Labuan Bajo four years ago. As we have hit several milestones in the past, this rebranding will bring the spirit forward, as well as a new direction of the company as a globally respected owner and creator of iconic places of refuge that nurture the wellbeing of our guests,” said Michi Sonoda, Executive Assistant Manager, Sales and Marketing, AYANA Hospitality.
The rebranding of the AYANA Hospitality properties marks the new beginning and the future of AYANA Estate in Bali, the flagship property of AYANA Hospitality.
The secluded 90-hectare land perched above Jimbaran clifftop within a tropical garden overlooking the famed Jimbaran sunset is set as a refuge of nature, culture, and well-being where the forest meets the ocean.
The AYANA Estate is the home of AYANA’s well-known luxury properties, which has completed a rebranding effort with a new name and logo.
AYANA Resort Bali is a 294-room award-winning classic luxury retreat with the Balinese influence décor and architecture with breathtaking scenery.
AYANA Villas Bali is a Forbes Travel Guide’s Five-Star resort-within-a-resort that provides top-of-the-line luxury surrounded by the lush garden of its cliff-top property in Bali’s Jimbaran Bay.
The 78 villas are beautifully secluded within the massive estate. Each comes with a sprawling bedroom and bathroom, a separate living room, a private plunge pool, a gorgeous bathtub directly overlooking the ocean, and an outdoor bale surrounded by the tropical garden.
The AYANA Estate will welcome its newest luxury hotel, AYANA Segara Bali, in November 2022. The 205 oversized rooms and suites offer the AYANA’s iconic legendary Balinese heritage and craftsmanship decoration with a contemporary aesthetic and architectural twist.
Equipped with large windows, each room offers a magnificent panorama of the southern coast of Bali. With the opening of AYANA Segara Bali later this year, AYANA Estate will own 980 villas, suites, and rooms, making it the most extensive integrated resort in Bali.
Set as an integrated luxury community, AYANA Estate offers guests the three pillars of experience. With its tropical garden setting, AYANA Estate is a natural wonderland.
Guests can have a harmonious stay within nature, with a 5-hectare forest park for relaxation and exploration and an organic farm for education and recreational purpose where guests can witness the farm-to-table process of the resort’s culinary experiences. Buildings within the AYANA Estate are developed in harmony with the natural surroundings.
“AYANA Estate will forge a new luxury lifestyle community in Bali and bring its majestic appeal to a wider audience beyond our hotel guests. Our development will continue as we welcome more destinations and facilities in the upcoming year, including the SAKA Museum, for our guests to celebrate and learn the Balinese cultural traditions. Each property and attraction within AYANA Estate is part of a bigger collective that provides enhanced experiences for the guests,” Michi added.
The company also correspondingly changed the name of its property in Labuan Bajo. AYANA’s latest resort portfolio in Labuan Bajo is now AYANA Komodo Waecicu Beach.
At the same time, the leisure brand AYANA Cruise now has its own branding to strengthen its position as the leading bespoke maritime leisure excursion based in Labuan Bajo.
The company retains the name of its five-star Jakarta property as AYANA Midplaza Jakarta and its four-star sister hotel, Delonix Hotel Karawang.
Besides changing properties’ names, the rebranding also includes logo refreshments. The new logo incorporates indelible elements from the surroundings that make the stay experience at AYANA properties remarkable.
It embodies AYANA Hospitality’s guiding principles inspired by Tri Hita Karana, a Balinese philosophy for life that evokes harmonious living with inner-being, other beings, and nature.
Elements such as monkeys, considered sacred according to the Hindu principle, birds, and intertwining flowers and figs, can be seen threaded on the new logo, all symbolizing the ideal of the Balinese concept of creation and existence, uniting humans with nature.
 – AYANA Hospitality, a leading Indonesian hospitality company that owns and operates luxury hotels and residences under AYANA and Delonix brands in Jakarta, Bali, Labuan Bajo, and Karawang, has today announced its rebranding.){kind=link}