GIANYAR, Bali (BPN) – The Ministry of Tourism and Creative Economy (Kemenparekraf) with the Provincial Government of Bali launched the ‘We Love Bali’ program as a form of education as well as a campaign to improve the quality of CHSE-based health protocols for tourism and the creative economy as well as people in Bali.
Minister of Tourism and Creative Economy Wishnutama Kusubandio said tourism is the sector that most affected by the COVID-19 pandemic.
“As a joint effort to restore tourism in Bali, the Ministry of Tourism and Creative Economy together with the Bali Provincial Government and stakeholders held a program called We Love Bali,” Wishnutama said at the launch of the ‘We Love Bali’ campaign at the Bali Safari & Marine Park, Gianyar, Wednesday.
The ‘We Love Bali’ program engages the community in Bali to visit destinations and directly see the implementation of health protocols carried out by tourism businesses and the creative economy. There are 12 travel programs of fam trip, each of which will last for three days and two nights to various destinations in Bali.
The first phase of the fam trip had previously been carried out to destinations in Denpasar, Lovina, and Kintamani. Overall this program will involve 409 tourism industry players and the creative economy, 8,421 workers, and 4,800 participants from the community in Bali.
The campaign is hoped can form a safety awareness that is slowly being created in the mindset of businessmen in Bali and also tourists.
“I hope that all stakeholders and actors in tourism and the creative economy can implement health protocols with full discipline and care, so then the tourism sector will bounce back soon,” Wishnutama said.
Menparekraf Wishnutama said that his party together with the Ministry of Finance have also prepared IDR 3.3 trillion tourism grants for tourism businesses and local governments to help improve the implementation of health protocols in tourist destinations.
“The main objective of this tourism grant is to help local governments and the hotel and restaurant industry which are currently experiencing financial disruption and recovery from the decline in locally generated income (PAD) due to the pandemic with a period of implementation until December 2020,” Wishnutama said.
The program is intended to assist industrial operations such as payment of employee salaries and others in accordance with the designated program.
Meanwhile, Bali Deputy Governor Tjokorda Oka Artha Ardana Sukawati or Cok Ace, appreciated the great support from the Ministry in restoring the tourism sector and creative economy in Bali with various programs that support quality health protocols.
Through this activity, the public can see the implementation of the health protocols carried out at destinations or hotels where they visit and stay.
“By directly observing the implementation of health protocols, it is hoped that public trust can be created for tourism in Bali,” Cok Ace said.
In addition, people following the We Love Bali campaign are also expected to spend their money at destinations so that they can help boost the economy of the community.