JAKARTA, (BPN) – Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf) continued to optimize the promotion of tourism products to focus market countries by involving the roles of Indonesian tourism promotion representatives overseas or VITO (Visit Indonesia Tourism Officer).
As cited from the ministry’s press release, the webinar with VITO Beijing, Shanghai, Guangzhou, and Hong Kong discussed the Indonesian government’s efforts and policy as well as product update from Indonesia tourism to focus market countries.
The ministry’s Deputy of Marketing Nia Niscaya in a statement, Tuesday, said that this webinar aims to discuss strategies and efforts to prepare Indonesia entering the New Normal period and update Indonesia tourism products for China and Hong Kong markets.
“This webinar of Great China market which takes the theme ‘Re-Aligning Our Priorities After COVID-19’ is carried out to maintain the brand awareness of Indonesia, so that later tourists will not need to hesitate to visit Indonesia because of policy regarding the movement of Indonesia Clean, Health, and Safety is an effort of the Indonesian government to respond to the New Normal,” Nia Niscaya said.
She said that the COVID-19 pandemic has changed many things in life, including in the tourism sector. The enactment of social distancing and large-scale social restrictions (PSBB) also help to change the pattern of tourism marketing in a short time.
In Chinese philosophy, there is the term ‘weiji’ which means crisis. It consists of two words, they are ‘wei’ or dangerous and ‘ji’ or opportunity. Therefore, in this unfavorable condition, an appropriate marketing strategy is needed to maintain the existence of Indonesian tourism in each market.
This digital-basis seminar then became one of the efforts carried out by the Ministry of Tourism and Creative Economy to conduct soft selling destinations in Indonesia and it is expected that Indonesia will remain to be a favorite for tourists to visit.
It is recorded in the results of the poll conducted during the Great China market webinar that Bali is still a favorite destination for the Chinese market with a percentage of 86 percent, followed by Manado and Lombok, each of which gets a percentage of 7 percent, Borobudur 5 percent and Batam/Bintan with 2 percent.
She also estimated that Bali will become one of the main destinations that is relatively faster to recover and visited by many tourists once the pandemic is declared over.
Supported by the fact that Bali has so far been a major tourist destination and is included in a province that has proven capable of repressing the widespread of COVID-19 in society through local wisdom and the role of traditional villages.
The Minister of Tourism and Creative Economy Wishnutama Kusubandio has previously set Bali as the pilot project for implementing CHS (Cleanliness, Health, and Safety) program at airport, destination, and other tourism business managers such as hotels and restaurants as a strategy to accelerate the recovery of tourism and creative economy sector after the COVID-19 pandemic.
After Bali, other destinations are following gradually.
“Bali becomes a priority, followed by Joglosemar (Yogjakarta, Solo, Semarang) and Riau Island that becomes the entrance of tourists from Singapore. The program will also be implemented in 5 super-priority destinations. We do not want the tourists to be disappointed so that we encourage industries to implement this CHS program well and with international standards,” she added.