UBUD, Bali (BPN) – Squeeze, a renowned food and beverage company in Indonesia, hosted its signature event Squeeze Sundown at Cretya Sunset in Ubud on Thursday (April 10, 2025), as part of its ongoing mission to celebrate and promote local potential.
Bali was chosen as the host not only because it is a globally renowned tourist destination, but also because it serves as a living canvas where art, culture, and tradition are deeply preserved by its people.
From traditional dances to sacred ceremonies, Bali offers a captivating cultural experience. Not to mention its exotic natural produce, which has become legendary as unique souvenirs, adding to the island’s allure for visitors.
Amidst this charm, Squeeze Sundown returned with a fresh edition titled “Local Vocal”, aimed at uplifting local pride.
According to Yoppie Lesmana, General Manager of CV. Prima Indonesia, the company behind Squeeze, their goal goes beyond enjoying Bali’s richness; they also strive to ensure that its beauty resonates across the globe.
“Through Squeeze Sundown Volume 4, we want to remind ourselves and the public that Bali has been a major inspiration in Squeeze’s 37-year journey,” he stated.
He emphasized that the event is more than just a celebration—it’s a tribute to the diversity and beauty of the Island of the Gods.
This year’s Squeeze Sundown featured talents and industry players native to Bali, including artists, mixologists, and performers.
“We intentionally revamped the event’s format to make it more authentic. For us, Bali is not only a source of inspiration but also a stage to showcase its richness to the world,” explained Karmelita Paula, Head of Brand & Marketing at Squeeze CV. Prima Indonesia.
The event offered a rich, immersive entertainment experience steeped in local flair.
Both tourists and locals were invited to enjoy various engaging activities that reflect the spirit of Bali—from art to culinary showcases.
Squeeze Sundown Local Vocal was more than just an event; it served as an invitation to appreciate and preserve the cultural and natural heritage that makes Bali so exceptional.
With this initiative, Squeeze demonstrates that local industries can shine brightly, while also acting as a bridge to introduce Bali to a broader audience.
