DENPASAR, Bali (BPN) – Bali tourism is now gradually recovering after suffering for two years due to the pandemic, but still, the effects continue to be felt, particularly for hotel management on the Island.
According to Pande Ketut Suartaya, General Manager of The Vasini Hotel, currently, Bali is drowned in Red Ocean tourism, where intense competition occurs between tourism actors who offer similar products, competing to win the same market.
Moreover, a race to lower prices during the low season often occurred to draw tourist’s attention.
“The Vasini Hotel is aware that current market conditions are very competitive. Therefore, our management is moving toward implementing the Blue Ocean concept,” said Pande Ketut Suartaya on Thursday (Nov 9).
The Mandala Self-Healing Therapy, which The Vasini Hotel offers through the Blue Ocean concept, is the hotel’s superior and distinctive product that is lacking in those of its rivals.
This product is designed as a sleeping therapy to reduce stress, making it a sophisticated innovation by The Vasini to draw both domestic and foreign tourists amidst intense competition.
“At the moment, Mandala Self-Healing is exclusive to The Vasini Hotel, it is not even available across the country yet. This is our strategy to target the market in the future,” he said.
Although the product has been developed, it has not been widely disclosed to the public. Previously, this product even became the subject of a thesis exam at a tourism university in Bali.
Additionally, a test with 50 repeater guests of The Vasini was conducted utilizing a special methodology. They were tested while sleeping on the Mandala bed sheet and pillowcase for about four hours.
The test result found that the respondents felt a very positive sensation after undergoing this therapy session. This is a satisfactory achievement for examiners. This research’s accomplishment is acknowledged both formally and legally.
Therefore, The Vasini Hotel decided to commercialize Blue Ocean’s product publicly, especially in Ubud, Candidasa, and locations with potential customers.
“We are planning to compile a book which will be an exclusive guide, aimed at convincing customers who want to feel the benefits of this superior Blue Ocean product,” Pande stated.
According to Pande, the product is intended to draw in the market for healing tourism as well as serve as an exclusive addition to the Island of the Gods. Bali is well-known for its yoga activities and water blessings, in the future, Mandala Self Healing will enhance this experience.
“Because our product is universal, we intend to promote it to a wider audience, not just tourists. The experience of using the Mandala Self-Healing product would be similar to meeting with a master to receive advice before using it, according to Pande. “To make this happen, we will process it immediately and prepare this product for the public.”
Pande revealed that the confidence arises from the testimonies of repeater guests who took part in the test, admitting that their experiences are different so they are interested in trying the five Mandala products offered.
“We are optimistic that this product will have a positive impact on hotel occupancy. Currently, in the low season, the occupancy rate is still around 80-85 percent. By focusing on the group market, we are gradually altering the market segmentation for Mandala Self Healing,” he said.
“Believe it or not, although occupancy rates would drop below 80 percent, we believe revenue will increase by around 30 to 40 percent. We anticipate changes in prices, but the distinctive experience offered by Mandala products can provide a significant added value,” Pande remarked.
Pande revealed that Mandala Self-Healing is not just a product, but also a symbol of the uniqueness of Balinese culture.
This Mandala concept highlights the strong essence of Dewata Nawasanga (the nine guardians of the compass) related to the island’s cultural wisdom.
“Mandala is not just a product; it is a manifestation of Balinese wisdom. A real step to support Bali tourism which grows from its rich cultural roots. As an original Balinese product, we hope that Mandala will become a beloved choice, embracing the hearts of people and tourists in the future,” he concluded.
