Fiesta Rujakan Sanur 2020.
Fiesta Rujakan Sanur 2020.

SANUR, Bali (BPN) – Electronic payment platform, LinkAja, continues to encourage the growth of non-cash transactions in various sectors, one of them is by supporting festivals as seen at Fiesta Rujakan Sanur which lasted on 4 to 6 September 2020, at Segara Beach, Jalan Segara Ayu, Sanur, Bali.

The Fiesta Rujakan Sanur is a form of collaboration between LinkAja with the Sanur Development Foundation (Yayasan Pembangunan Sanur) and the Sanur Village Festival, and involving a variety of well-known local Balinese culinary delights.

Various entertainment programs also enlivened the festival such as music festivals, bonsai plant festivals, cooking demos, and various other activities. The festival was aimed to embrace micro, small, medium enterprises (MSME) to rise again from the downturn during the pandemic.

During the event, all transaction methods were carried out cashless, using the QRIS (Quick Response Indonesian Standard) method, which allows payments to be made with more than one operator.

LinkAja’s support at the event was called relevant to the pandemic situation, where electronic payments can help the society to remain productive while following health protocols, by reducing the use of cash.

Haryati Lawidjaja, as the President Director of LinkAja, said that his party’s support was also to encourage the growth of Bali’s tourism sector.

A visitor uses LinkAja for payment at the Fiesta Rujakan Sanur.

“We hope that LinkAja’s existence as national electronic money can be a stimulus for people and tourists in Bali to jointly revive local MSMEs, it’s following our mission to build a digital financial service ecosystem and platform that serves especially the needs of the middle class and MSMEs in Indonesia,” she said.

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In Bali, LinkAja already available as a digital payment method in various souvenir centers, tourism objects, traditional markets, modern retail, local transportations, Gianyar Ojek Online (Giajek), hospitals, and some famous culinary destinations on the island.

To date, LinkAja can be used in more than 200 thousand merchants throughout Indonesia, 134 modes of transportation, more than 500 traditional markets, more than 14,000 digital donation partners, 1,600 e-commerces, payments, and purchases of daily needs such as phone credit, electricity tokens, household bills, Social Insurance Administration Organization (BPJS) fees, to various other financial services such as transfers to all bank accounts and cardless cash withdrawals.

Besides, LinkAja can also be used at more than one million transaction points for topping up and withdrawing balances, which include ATMs, banking transfers, retail networks, to digital financial services.

To meet the needs of the Moslem community in Indonesia who need electronic payment instruments based on sharia principles, LinkAja presents the LinkAja Sharia Service which is the first and only Islamic electronic money in Indonesia to facilitate various types of payment according to the Islamic law.

LinkAja Sharia Service can be used throughout Indonesia in 69 municipalities and 273 regencies, which include mosques, zakat (alms) institutions, halal culinary centers, modern local retail, Islamic boarding schools, Sharia banks, Islamic schools, and Islamic universities.


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