TABANAN, Bali (BPN) – Diageo Indonesia held Defensive Driving training for dozens of its employees in Tabanan, Bali, aimed to create the behavior and mindset of driving safely, in an orderly manner, and showing empathy to other road users.
This training is one of the educational programs of Don’t Drink and Drive which is part of Diageo Indonesia’s commitment in spreading the responsible drink attitude that also carried out by Diageo globally.
“We intensively promote responsible drinking attitude to reduce the issue of alcohol abuse and share information and the best practices to the public,” Corporate Relations Director Diageo Indonesia Dendy A. Borman said.
This defensive driving training emphasizes the right techniques when driving or as a passenger, and highlights the understanding of important traffic rules, as well as awareness of the situation around. The first training involved 50 employees at the Diageo Indonesia office in Bali.
Dendy explained that to train their employees is the best example to spread the information on this defensive driving behavior.
“Employees are corporate ambassadors in promoting responsible drinking, not driving after consuming alcohol, including promoting good and responsible attitudes while driving,” Dendy added.
Diageo has a long track record in an effort to reduce the number of traffic accidents caused by alcohol. For this reason, the Don’t Drink and Drive program also involves consumers (over 21 years).
At the global level, Diageo continues to hold a Join the Pact campaign to prevent people from the habit of drinking alcoholic beverages while driving, whose pact has been signed by more than five million people worldwide. Diageo also increased the role of frontlines, Bartenders, to promote responsible drinking through the Diageo Bar Academy program which was attended by more than 500 bartenders in Indonesia in 2018.
Diageo believes that traffic accidents are a serious public health problem and a major cause of death and injury worldwide. It is a common knowledge that driving under the influence of alcohol increases the risk of being involved in a traffic accident, not just with other drivers but also with pedestrians.
“We will continue to expand this campaign and make more initiatives through Don’t Drink and Drive program to ensure our consumers enjoy alcoholic drinks wisely and responsibly,” Dendy concluded.
Education and Drink and Drive is one part of the Drink Positive 2.0 campaign, which is a form of Diageo’s responsibility as a businessman in the alcoholic beverage industry to continue to spread the message of the importance of drinking alcoholic beverages responsibly.