KUTA, Bali (BPN) – The Bali Sales and Marketing Community (BASCOMM) hosted a tourism market update event titled “Destination Digitized by Revolutionizing The Market with Hotelbeds and Booking.com” at the Bali Sunset Road Convention Centre on Wednesday ( September 11).
The event provided valuable insights into current market trends for Bali tourism from two of the world’s leading technology-based travel companies: Hotelbeds and Booking.com.
“This event is part of our ongoing commitment to supporting Bali’s tourism industry by providing education and market knowledge sharing presented by leading experts,” stated Putu Arisudhiana, Chairman of BASCOMM.
These industry giants have been instrumental in generating strong demand for travel to Bali, making their perspectives crucial for Bali tourism players.
The event featured a distinguished panel of speakers. From Hotelbeds and Booking.com, attendees heard from Pippa Williamson, Head of Global Sales HBX – Hotelbeds, Graham Hills, Regional Manager Sourcing – South Asia – Hotelbeds, Inigo Mallona Azcorra, Regional Commercial Head MEAPAC – Roiback, and Gegen Sumarjana, Area Manager Indonesia – Booking.com.
Their presentations delved into the latest tourism trends specific to Bali, offering valuable insights into traveler preferences and booking patterns.
This market intelligence is essential for hotels, villas, and other players in the Balinese hospitality industry to adapt their offerings and marketing strategies for optimal success.
“Bali has seen positive tourism figures this year, and this workshop will further benefit the industry by equipping Bali players with the latest market knowledge,” said Gufron, CHA – Director of Alpa Hotel Management (AHM) and Advisor of BASCOMM.
The event drew over 400 attendees, showcasing the strong interest among Bali’s tourism players in staying informed and adapting to the evolving landscape.
Representatives from hotels, villas, hotel management companies, and other hospitality businesses actively participated in the workshop.
This successful workshop signifies BASCOMM’s dedication to fostering knowledge sharing and collaboration within the Balinese tourism industry.
BASCOMM promises to continue hosting diverse tourism workshops and seminars in the future, empowering Bali’s tourism players with the knowledge they need to thrive in the digital age and Bali tourism.
