KUTA, Bali (BPN) – The Bali Sales and Marketing Community (BASCOMM) hosted a full-day workshop on digital marketing titled “Revolutionizing Hospitality: Embracing Digital Transformation for Growth”.
The workshop held on Wednesday (24 July 2024) at the Discovery Kartika Plaza Hotel, focused on maximizing social media and digital marketing strategies to benefit the hotel and tourism industries in Bali and beyond.
“Digital marketing and social media play a crucial role in boosting and sustaining Indonesia’s tourism industry. Utilizing these channels effectively, in collaboration with key opinion leaders (KOLs) or influencers, is a must for destination promotion,” said R. Wisnu Sindhutrisno, Director of Tourism Marketing Asia Pacific for the Ministry of Tourism and Creative Economy.
The event presented renowned speakers including Aldo Rambie, Head of Industry-Indonesia for Meta Indonesia; Alfiana Pontoh, Co-Founder of AITI Media; and Kamesh Shukla, Executive Vice President Sales, Asia Pacific for RateGain.
Over 300 participants, including hotel owners, marketing directors, tourism professionals, and industry leaders, gathered to gain valuable insights into the ever-evolving digital marketing and social media landscape and its impact on the hospitality sector.
Gufron, CHA, Director at Alpa Hotel Management (AHM) and Advisor to BASCOMM, praised the workshop, saying, “I found it very informative and helpful. Digital marketing and social media utilization are vital for the success of our hospitality industry nowadays.”
Putu Arisudhiana, Chairman of BASCOMM, said that his side is honored to have Meta Indonesia, a major player in the social media industry, as key note speaker at this workshop.
“We also appreciate the participation of AITI Media, a valued digital marketing agency, who provided practical insights on the ever-evolving digital landscape. Their presence and expertise will undoubtedly benefit our tourism stakeholders,” said Putu Arisudhiana.
He further emphasized that BASCOMM remains committed to supporting Bali tourism through a series of workshops focusing on high-potential markets like ASEAN, Europe, India, the Middle East, Australia, and the USA.
