JAKARTA (BPN) – PT Hatten Bali Tbk signed a Memorandum of Understanding (MOU) and a PKS Agreement with the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) in connection with the Wonderful Indonesia Co-Branding program, one of the programs launched to promote Indonesian tourism through collaborative branding with tourism stakeholders and as a supporter of Indonesian tourism.
The signing was carried out by Ida Bagus Rai Budarsa, President Director of PT Hatten Bali Tbk, with Ni Made Ayu Marthini as Deputy for Tourism Marketing of the Kemenparekraf/Baparekraf.
This year’s Wonderful Indonesia Co-Branding is distinguished by active collaboration in the form of activities carried out by partners and the ministry.
“We are very happy and proud to be a Co-Branding partner of the Ministry of Tourism and Creative Economy through the Wonderful Indonesia program, and The fascinating part is how our contribution will be able to collaborate in efforts to increase the promotion of Indonesian tourism in the form of active activities related to our products, which are expected to help promote Bali and Indonesian tourism, besides of course increasing public awareness of our brand,” said Gus Rai after the signing of the agreement.
This co-branding is a strategic cooperation between the Ministry of Tourism and Creative Economy and PT Hatten Bali Tbk.
This co-branding partnership is expected to be a mutualistic promotion effort for both parties in the efforts of branding and marketing products Wonderful Indonesia and Hatten Wines.
“It’s wonderful to be able to collaborate with PT Hatten Bali Tbk, and we hope that this Co-Branding program can truly be maximized to improve both the Wonderful Indonesia brand and partner brands that will synergize in future activities in domestic and international markets,” Made Ayu Marthini said.
One of the programs carried out by PT Hatten Bali Tbk is to actively promote Indonesian food and enrich the way to enjoy it by combining wine and Indonesian food.
The Wine and Indonesian Food Pairing activity will be very interesting for tourists both foreign and archipelago tourists, which will undoubtedly enhance the tourist experience.
This activity is guided by Kertawidyawati, a wine expert who leads the Hatten Education Center, a special education division at PT Hatten Bali Tbk.
“There are still many doubts from the public about whether Indonesian food is suitable to be combined with wine; it is our duty and part of our mission to be able to socialize to the public that Indonesian food can be delicious when served with wine,” Kertawidyawati said.
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