BASCOMM Hosts Strategic “Pulse and Trendline” Workshop to Grow European Market Shares

KUTA, Bali (BPN) – With Europe solidifying its position as a premier feeder market for Indonesian tourism, the Bali Sales and Marketing Community (BASCOMM) hosted a landmark half-day workshop, “Europe Market: Pulse and Trendline” on Wednesday (January 21, 2026)

The event drew over 450 hospitality professionals, marking a significant milestone in the island’s collective effort to optimize international revenue streams.

As global travel patterns evolve, the workshop served as a critical platform for hospitality leaders, especially sales, marketing, and revenue professionals to align their strategies with the specific demands of European travellers. 

The sessions focused on three core pillars: visibility, distribution, and conversion.

The event featured a lineup of high-calibre speakers, providing a 360-degree view of the current travel landscape:

• Erkan Tuncaakar (Product Manager Asia, DERTOUR Group): Representing Europe’s largest travel group, Tuncaakar provided an in-depth analysis of Europe markets. He highlighted the shift toward sustainable travel and the specific expectations of European travellers, who remain one of Bali’s most loyal and high-spending demographics.

• Nicoline Dolman (Group Contracting Leader, Discova): As a leader at one of the world’s premier Destination Management Companies (DMCs), Dolman shared data-driven insights on capturing the European market, emphasizing how Bali properties can enhance their global footprint and adapt to the evolving booking behaviours of European travellers.

• Muhamad Rifki (Senior Business Development Executive, Control Union Indonesia): Representing the event’s lead sponsor, Rifki discussed the growing importance of certification and sustainability standards in the hospitality sector—a key factor for European travellers when choosing accommodation.

“Europe is not just a high-volume market; it is a high-value market that prioritizes quality and authentic experiences,” said Gufron, CHA, Managing Director of Alpha Hotel Management (AHM) and Advisor of BASCOMM, accompanied by Putu Arisudhiana, Chairman of BASCOMM. 

“Today’s turnout of 450 professionals demonstrates the industry’s commitment to staying ahead of the curve. By understanding these ‘Pulse and Trendlines,’ Bali’s businesses can better navigate the complexities of international reach and drive sustainable revenue growth,” added Gufron, CHA. 

The workshop concluded with an interactive panel discussion, addressing the challenges of seasonal fluctuations and the transformation of the European travel landscape to maintain a competitive edge.

The Bali Sales and Marketing Community (BASCOMM) is a leading professional community dedicated to the growth and development of sales and marketing talent within Bali’s hospitality industry. 

Through education, networking, and strategic events, BASCOMM aims to elevate Bali’s status as a world-class destination.

“BASCOMM remains committed to hosting future workshops, providing industry professionals with the tools to stay ahead in an ever-evolving hospitality landscape,” Gufron concluded.