DENPASAR, Bali (BPN) – After being closed for bankruptcy, Bali’s brand mall Hardys is now back in operation with new management and made a number of breakthroughs to expand its business by involving hundreds of SMEs in Bali.
“We have made a breakthrough in terms of partnership with SMEs. Previously, Hardys bought products from SME, but we are now collaborating, partnering with SMEs,” said Putu Suadnyana, one of Hardys’ new shareholders at a press conference in Hardys Mall, Denpasar, on Thursday.
Suadnyana believes the mall can quickly recover as before. It is based on some of the re-opened Hardys malls which are in excellent growth such as in Singaraja regency that reached 200 percent of sales growth and in Tabanan regency reached 250 percent.
The optimism is also supported by the role of SMEs and Hardys branding that is very familiar to the middle to lower society in Bali who became the main market target. “For Hardys Mal Gatot Subroto, a hundred of SMEs ready to support Hardys,” said Suadnyana.
Putu Suadnyana said, there were ten Hardys malls that previously closed. And now all of them will be reopened gradually. “There are five Hardys malls that have been reopened; in Singaraja, Tabanan and Denpasar,” Putu Suadnyana explained.
While Agung Agra as Acting Chairman of Aprindo (Indonesian Retailers Association) Bali hoping that Hardys’ collaboratiin with SMEs to accelerate the growth of SMEs on the island.
“As the largest local brand holder in Bali, this partnership concept will provide great opportunities for SMEs on the island,” he said.
