Tourism industry in Bali has declared ready to implement a new normal order in the tourism sector. (Picture: Kemenparekraf)
Tourism industry in Bali has declared ready to implement a new normal order in the tourism sector. (Picture: Kemenparekraf)

JAKARTA (BPN) – Tourism industry in Bali has declared ready to implement a new normal order in the tourism sector which practically will prioritize cleanliness, health, and safety protocols as the primary needs of tourists.

Chairman of ASEAN market from the Indonesian Association Tour and Travel Agency (ASITA) of Bali Febrina Budiman in “International Webinar Tourism in Indonesia” held by the Ministry of Tourism and Creative Economy (Kemenparekraf) for Singapore and Malaysia markets, Thursday, said there are 400 tour operators and travel agencies incorporated in ASITA Bali have stated ready to welcome new normal in tourism.

“We are very optimistic that we can be ‘friends’ with the COVID-19, or in other words, we must be friends although we cannot be friends forever,” Febrina Budiman said as quoted from the ministry’s press release.

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The optimism of tourism and creative economy business players in Bali is reasonable. Starting with a very difficult situation caused by COVID-19 when the government closed access to the international entrance, especially from the China market in February 2020.

Entering March 2020, the government then decided to close all international flights which meant tourists from various potential markets were also stopped.

Yet, the success of the local government and the local communities in controlling the COVID-19 has made the industry to be optimistic in facing the new phase of tourism in Bali.

“We are very grateful for this condition and are very thankful to the local government and communities,” she said.

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ASITA Bali itself has designed cleanliness, health, and safety protocols and ensured that these protocols will be collectively implemented closely together by all tourism and creative economy stakeholders in Bali.

Starting from the pre-arrival of tourists, arriving at the airport and heading to the hotel, doing tour activities, and returning to the airport for flights to their origin countries.

In other words, the industry is fully prepared to provide a sense of comfort and safety as well as new experiences for tourists in the new normal order of tourism.

“But for now, the opening of tourism destinations still depends on the government’s decision,” she added.

Meanwhile, the Ministry’s Deputy of Marketing Nia Niscaya said that from the beginning, the government has committed and prepared steps to mitigate the impact of COVID-19 on the tourism and creative economy sector.

Including preparing the protocols of the new normal order in the tourism and creative economy sector with the Cleanliness, Health, and Safety (CHS) program which involving the industry.

“Before the opening of a tourism destination, we need to build confidence to provide a sense of safety and comfort for tourists. And, here are the steps,” Nia Niscaya said.

The program is divided into two stages, they are Gaining Confidence and Appealing.

Gaining Confidence starts from the preparation of the CHS protocol which will later be packed in an interesting video tutorial and an easy to understand guidebook for tourism stakeholders such as hotels, restaurants, shopping malls, tourism destinations, and others.

Then, proceed with the training stages, simulations, publications, and campaigns, as well as the application of CHS implementation.

While in the Appealing stage, the Ministry will carry out several programs such as Mega FamTrip involving Key Opinion Leader (KOL), media, and Travel Agent/Tour Operator (TA/TO).

Then, conduct a joint promotion by creating tour packages with airlines and TA/TO, as well as prepare to organize small scale MICE activities.

“However, we emphasize that the opening of a tourism destination depends on the decision of the COVID-19 Handling Task Force and local government. Because every destination has different situations and conditions,” she said.

Nusa Dua Area in Bali is planned to be the pilot project of the implementation of the CHS program.

The Nusa Dua Area is chosen because of its strategic location and is an exclusive area so that it can be easily monitored. It also has a complete supporting facility such as accommodations, amenities, and international scale hospital.

“Indonesia, similar to many other countries, is currently focusing on preparing new normal as preparation for welcoming back the tourists. CHS is what we prepared. We are optimistic that we can welcome them as soon as possible with new and interesting experiences,” she added.



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