UBUD, Bali (BPN) – After more than a decade as a trusted name in authentic accommodation management, Pramana Villas announces its rebranding to Genuine Host.
For years, Pramana Villas has been recognized for its heartfelt approach to hospitality, welcoming guests to private villas across Bali with warmth and care.
As the portfolio expanded — from villas to guesthouses, boutique stays, and a variety of accommodation styles — the need for a refreshed identity became clear.
On September 27, 2025, the company unveils Genuine Host, a brand that represents the natural evolution of its journey while staying true to its roots.
“Genuine Host is more than a new name; it is the next chapter of our story,” said I Wayan Suarsa, CEO of Pramana Experience. “It reflects growth, inclusivity, and the timeless values of sincerity, empathy, and authenticity in hospitality.”
The word Genuine embodies sincerity, honesty, and empathy in service, while Host highlights the company’s enduring commitment to people — welcoming every traveller with a sense of belonging.
Together, they form the guiding philosophy: “Home for Every Journey.”
The rebranding introduces a broader vision of hospitality, built on three commitments:
- Personalized Stays – crafting experiences where every detail matters.
- Authentic Connections – engaging guests with local culture and community.
- Modern Comforts with Tradition – blending contemporary convenience with timeless Balinese warmth.
With this transition, Genuine Host continues the legacy of Pramana Villas while expanding beyond villas to encompass every accommodation that embodies comfort, culture, and care.
As part of this new era, Vaundra Aristra has been appointed as the General Manager of Genuine Host, leading the brand’s operations and growth.
Genuine Host remains an integral part of the larger Pramana Experience group, ensuring the same trusted management while embracing an expanded vision for the future.
