JAKARTA (BPN) – All tourism and creative economy stakeholders in Indonesia must be able to collaborate and support each other to increase tourist’s trust towards tourism in the country after the COVID-19 pandemic. Restoring the tourist’s trust is considered key in the recovery effort of the tourism sector.
“Indonesia is experiencing a lack of trust of destination from both domestic and foreign tourists so that we must work together to increase their trust,” Nia Niscaya, Deputy of Marketing for the Ministry of Tourism and Creative Economy said as quoted from the press release, Saturday.
Nia said that the decline in tourist’s trust due to COVID-19 occurs in all countries around the world.
While In Indonesia, along with the handling of COVID-19 by the government, sentiment from several countries towards the Indonesian market has positively grown from previously in the red zone or below 0 percent.
“On June 9-16, 2020, based on Sprinklr Analytic (social listening tools), sentiments from several countries began to increase. In general, their perception is still around 50 percent,” she continued.
To restore the tourist’s trust, Nia said, the Ministry of Tourism and Creative Economy has prepared the Cleanliness, Health, and Safety (CHS) protocols, in the form of educational videos and handbooks for entrepreneurs of tourism and creative economy.
Then, conducting a simulation and trial implementation of the protocol as well as documenting material for soft campaigns and tutorials. Also, socialization/training and publication to the actors and the domestic and international communities through various channels.
Reflecting on other countries that have been able to recover from COVID-19, the domestic market will run first.
This strategy will also be implemented by the Ministry with the #DiIndonesiaAja campaign by segmenting the market into families, couples, individual tourists (FIT), and the government.
Likewise, for the international tourist market, by preparing the #DreamNowTravelTomorrow campaign strategy as a CHS protocol branding.
“The point is that we must be able to exist in the market by showing contents that inspire them,” Nia said.
While Kosmas Harefa, Assistant Deputy of Sustainable Tourism Development for the Coordinating Ministry for Maritime Affairs and Investment, said that his party has 13 programs in supporting the tourism sector in the new normal post-COVID-19 pandemic.
Among them are synchronizing the expenditure budget related to tourism which is spread across various ministries/agencies, as well as encouraging domestic official travel expenditure budgets (including MICE activities) for all ministries/agencies to be allocated to areas that depend on the tourism sector.
“This amount is not small, it can be the economic strength in our destinations,” Kosmas said.